https://gustavholtz.com Gustav Holtz Thu, 11 Sep 2025 03:44:27 +0000 https://gustavholtz.com en https://gustavholtz.com/Nike-PG-Airways Wed, 04 Mar 2020 17:00:08 +0000 Gustav Holtz https://gustavholtz.com/Nike-PG-Airways Nike Paul George × PG Airways <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4e09580207bfe4624b888495ba8913e6de9f77af0af404421fc31e68eb8a50bf/Gustav-Holtz-Design-Nike-PG-Airways-Logo-Blue.png" data-mid="127825349" border="0" src="https://freight.cargo.site/w/1000/i/4e09580207bfe4624b888495ba8913e6de9f77af0af404421fc31e68eb8a50bf/Gustav-Holtz-Design-Nike-PG-Airways-Logo-Blue.png" /> Brand Illustration Digital Campaign To launch Paul George's fourth signature shoe, AKQA Portland took his quote, 'head in the game, feet in the clouds' quite literally and created PG Airways, the most comfortable flight in the game. My task was to build a brand for the fictional PG Airways from the ground up; creating an identity system befitting of a real airline. Drawing inspiration from the golden era of aviation, PG’s current residence in Los los Angeles and the game of basketball itself—we created an illustrative design system that positioned PG Airways as the most luxurious airline for basketball players out there. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d318147d1d124c7eb296bcca066de7dcbcf76bb438d82d8b0ce3c28b228b4b6f/Gustav-Holtz-Design-Nike-PG-Airways-Poster-Grid.png" data-mid="127825358" border="0" src="https://freight.cargo.site/w/1000/i/d318147d1d124c7eb296bcca066de7dcbcf76bb438d82d8b0ce3c28b228b4b6f/Gustav-Holtz-Design-Nike-PG-Airways-Poster-Grid.png" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/48121ba73a76b177be5526c349ca254b9f48034a31f300c5485f170367f48bdd/PG_Airways-Billboard-Tropical.jpg" data-mid="232881171" border="0" src="https://freight.cargo.site/w/1000/i/48121ba73a76b177be5526c349ca254b9f48034a31f300c5485f170367f48bdd/PG_Airways-Billboard-Tropical.jpg" /><img width="1200" height="1490" width_o="1200" height_o="1490" data-src="https://freight.cargo.site/t/original/i/6c181afd4a3057b1f93216706d97a564315acef12da3d1af91d1d5d054e83948/Gustav-Holtz-Design-Nike-PG-Airways-Poster-Shoes.png" data-mid="127825360" border="0" src="https://freight.cargo.site/w/1000/i/6c181afd4a3057b1f93216706d97a564315acef12da3d1af91d1d5d054e83948/Gustav-Holtz-Design-Nike-PG-Airways-Poster-Shoes.png" /> <img width="1200" height="1490" width_o="1200" height_o="1490" data-src="https://freight.cargo.site/t/original/i/f1e56cbe3a6495d400a6b18836b0b9c9eabeff46fa29a44c7f46a2b26fed0f9c/Gustav-Holtz-Design-Nike-PG-Airways-Poster-Portrait.png" data-mid="127825359" border="0" src="https://freight.cargo.site/w/1000/i/f1e56cbe3a6495d400a6b18836b0b9c9eabeff46fa29a44c7f46a2b26fed0f9c/Gustav-Holtz-Design-Nike-PG-Airways-Poster-Portrait.png" /> In partnership with Finsh Line stores, each drop of the PG4 issued an exclusive 'pre-flight check in' pass on the Finish Line Winner's Circle app, sending hundreds of PG's fans to stores to get the kicks and unlock PG Airways swag, including in-flight saftety cards, vintage PG Airways posters, sticker packs and a limited-run of brass PG Airways wings. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/311d8f02a045831172c6b198c5c855ab8adfb3b43f046b853c070a0b8366c5a4/Gustav-Holtz-Design-Nike-PG-Airways-App_Pass.png" data-mid="127825346" border="0" src="https://freight.cargo.site/w/1000/i/311d8f02a045831172c6b198c5c855ab8adfb3b43f046b853c070a0b8366c5a4/Gustav-Holtz-Design-Nike-PG-Airways-App_Pass.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/223aa01e0ab7f8a04f77da379709d0b5734d4b091f078a98d9604453b68061dc/Gustav-Holtz-Design-Nike-PG-Airways-Safety-Card-Hero.png" data-mid="127825363" border="0" src="https://freight.cargo.site/w/1000/i/223aa01e0ab7f8a04f77da379709d0b5734d4b091f078a98d9604453b68061dc/Gustav-Holtz-Design-Nike-PG-Airways-Safety-Card-Hero.png" /> <img width="1400" height="1600" width_o="1400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/99364828dfa9402ff97ead4136d4cc6da80923c25528034f5b684262267442dd/Gustav-Holtz-Design-Nike-PG-Airways-Safety-Card-Exterior-Detail.png" data-mid="127825362" border="0" src="https://freight.cargo.site/w/1000/i/99364828dfa9402ff97ead4136d4cc6da80923c25528034f5b684262267442dd/Gustav-Holtz-Design-Nike-PG-Airways-Safety-Card-Exterior-Detail.png" /> <img width="1400" height="1600" width_o="1400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f8061757f014d133c2f54ed4c4d54a0ea09be75a2791d6abe52fa4e7eca5eab9/Gustav-Holtz-Design-Nike-PG-Airways-Safety-Card-Interior-Detail.png" data-mid="127825365" border="0" src="https://freight.cargo.site/w/1000/i/f8061757f014d133c2f54ed4c4d54a0ea09be75a2791d6abe52fa4e7eca5eab9/Gustav-Holtz-Design-Nike-PG-Airways-Safety-Card-Interior-Detail.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ed1d83bf830811b8cf5afe432d6bbc15daf17b9f97af98de4b914bb0344e9eec/Gustav-Holtz-Design-Nike-PG-Airways-Stickers.png" data-mid="127825366" border="0" src="https://freight.cargo.site/w/1000/i/ed1d83bf830811b8cf5afe432d6bbc15daf17b9f97af98de4b914bb0344e9eec/Gustav-Holtz-Design-Nike-PG-Airways-Stickers.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a642784e5fd43cf9d7d86cd88cdd240812851526d38ea8332cae8b96cf9a7eb1/Gustav-Holtz-Design-Nike-PG-Airways-Suitcase.png" data-mid="127825367" border="0" src="https://freight.cargo.site/w/1000/i/a642784e5fd43cf9d7d86cd88cdd240812851526d38ea8332cae8b96cf9a7eb1/Gustav-Holtz-Design-Nike-PG-Airways-Suitcase.png" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/93392d85f7ec18eeae4ee9304ec300c39a2c8df3cf47b50c7e73452d2c4386f6/Gustav-Holtz-Design-Nike-PG-Airways-Postcards.jpg" data-mid="127825356" border="0" src="https://freight.cargo.site/w/1000/i/93392d85f7ec18eeae4ee9304ec300c39a2c8df3cf47b50c7e73452d2c4386f6/Gustav-Holtz-Design-Nike-PG-Airways-Postcards.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e31c5c0ba03cb6ad4936917075e19c473f8f141caacc11f6149a439a3653b430/Gustav-Holtz-Design-Nike-PG-Airways-Pin-Hero-White.jpg" data-mid="127825354" border="0" src="https://freight.cargo.site/w/1000/i/e31c5c0ba03cb6ad4936917075e19c473f8f141caacc11f6149a439a3653b430/Gustav-Holtz-Design-Nike-PG-Airways-Pin-Hero-White.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0f6f6a8f74d4146ecb4a223a23fb48904611a884fb8729ca7ab941fae32ad912/Gustav-Holtz-Design-Nike-PG-Airways-Pin-Grid.png" data-mid="127825352" border="0" src="https://freight.cargo.site/w/1000/i/0f6f6a8f74d4146ecb4a223a23fb48904611a884fb8729ca7ab941fae32ad912/Gustav-Holtz-Design-Nike-PG-Airways-Pin-Grid.png" /> The Film The in-flight saftey film launched on PG's IG as well as YouTube and Finish Line social channels. Within minutes, thousands were wishing for just one thing, a ticket on PG Airways. Credits Agency AKQA Role Design Lead Creative Direction Whitney Jenkins,&nbsp;Reef Younis Art Direction Jake Skirving Copywriting Jonanna Widner, Chris Lucia, Amy Boyd Production Partners Frost Motion Index&nbsp; Next︎ https://gustavholtz.com/Shopify-Collabs Tue, 09 Sep 2025 05:44:21 +0000 Gustav Holtz https://gustavholtz.com/Shopify-Collabs Shopify Shopify Collabs Visual Identity System <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcf9d6fbc8bf44b7177f2bad391f10d73bebefb58ed052ee1d63da9f275e322b/Shopify_Collabs_Logo_Arrow.gif" data-mid="238010533" border="0" src="https://freight.cargo.site/w/1000/i/dcf9d6fbc8bf44b7177f2bad391f10d73bebefb58ed052ee1d63da9f275e322b/Shopify_Collabs_Logo_Arrow.gif" /> Brand Illustration Visual Identity In today’s world, content creation is big business—with influencers monetizing every product imaginable, from hair gel to lizard food. But despite having every tool at their fingertips, creators are burned out. The demand for content is endless, and influencing has become joyless. Creators were longing for a tool that could help take make their content a sustainable business.That’s where Shopify Collabs comes in—the only affiliate platform where creators can promote, curate, checkout, get paid, and track—all in one place. Shopify partnered with Instrument to reinvigorate the Collabs brand, with two clear goals: reorient the identity to better balance Shopify’s visual language, and be flexible enough to accommodate a diverse range of future creators. The result is a playfully minimal identity that puts creators in the spotlight, giving their work—not the platform—the starring role. <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/1f22fb357a2856a8943d6bcea86acf24d3483439022afd45d846a03e85049760/Shopify_Collabs_Logo_Flower.gif" data-mid="238011032" border="0" src="https://freight.cargo.site/w/1000/i/1f22fb357a2856a8943d6bcea86acf24d3483439022afd45d846a03e85049760/Shopify_Collabs_Logo_Flower.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/823b1db5050034cb1f5e0518f02ef22dd85ce3abd281eb4555eb0ed999748c05/Shopify-Collabs-08.png" data-mid="237996411" border="0" src="https://freight.cargo.site/w/1000/i/823b1db5050034cb1f5e0518f02ef22dd85ce3abd281eb4555eb0ed999748c05/Shopify-Collabs-08.png" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/2d08771574055ee8c4db3b8fa7efc2ff90f4d1f97648b02ea7695384028b79aa/Collabs_Hero_Laptop.gif" data-mid="238010536" border="0" src="https://freight.cargo.site/w/1000/i/2d08771574055ee8c4db3b8fa7efc2ff90f4d1f97648b02ea7695384028b79aa/Collabs_Hero_Laptop.gif" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/032658891bf8bd7ed74250a773eb111d2639233ef6503334ba83cb327f84cbc8/Shopify-Collabs-05.png" data-mid="237996404" border="0" src="https://freight.cargo.site/w/1000/i/032658891bf8bd7ed74250a773eb111d2639233ef6503334ba83cb327f84cbc8/Shopify-Collabs-05.png" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/d3e935ab95fc89abf12ecc7181460ee22e45306b5f542d29e3b1e698b2da7622/Shopify-Collabs-06.png" data-mid="237996406" border="0" src="https://freight.cargo.site/w/1000/i/d3e935ab95fc89abf12ecc7181460ee22e45306b5f542d29e3b1e698b2da7622/Shopify-Collabs-06.png" /><img width="2880" height="1658" width_o="2880" height_o="1658" data-src="https://freight.cargo.site/t/original/i/56beb0375f007804383ff124576edaaf3922fa4c2b3102301ff557990fc4bf0f/Shopify_Collabs_Conference_Screen.gif" data-mid="238011005" border="0" src="https://freight.cargo.site/w/1000/i/56beb0375f007804383ff124576edaaf3922fa4c2b3102301ff557990fc4bf0f/Shopify_Collabs_Conference_Screen.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/6fbae936a0e0d74ec728ff6fc9d4be04ac2bb91e3eb0991e994ab35b6bcd6965/Shopify-Collabs-01.png" data-mid="237996397" border="0" src="https://freight.cargo.site/w/1000/i/6fbae936a0e0d74ec728ff6fc9d4be04ac2bb91e3eb0991e994ab35b6bcd6965/Shopify-Collabs-01.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/a782a904223c53766f775cd15f23ae2c00eb971b8944d2c5b8142841dc3ac50c/Shopify_Collabs_Tote.png" data-mid="238058710" border="0" src="https://freight.cargo.site/w/1000/i/a782a904223c53766f775cd15f23ae2c00eb971b8944d2c5b8142841dc3ac50c/Shopify_Collabs_Tote.png" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/4e7f9a6aa21580f7223cbf9f5bc2612d1aa525fa7a1b7f057cf6e751892be6e8/Shopify-Collabs-04.png" data-mid="237996403" border="0" src="https://freight.cargo.site/w/1000/i/4e7f9a6aa21580f7223cbf9f5bc2612d1aa525fa7a1b7f057cf6e751892be6e8/Shopify-Collabs-04.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/00f0f9415964a80aa3ad549ae6ab6c958d5b2813bb2d6ebd42b577c2df19bcc7/Shopify_Collabs_Hoodie.png" data-mid="238061430" border="0" src="https://freight.cargo.site/w/1000/i/00f0f9415964a80aa3ad549ae6ab6c958d5b2813bb2d6ebd42b577c2df19bcc7/Shopify_Collabs_Hoodie.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/ca144039d79a513e16c292fb16022e383de58a862ff118511c548816e4a9a17d/Shopify_Collabs_Type_Slider.gif" data-mid="238011002" border="0" src="https://freight.cargo.site/w/1000/i/ca144039d79a513e16c292fb16022e383de58a862ff118511c548816e4a9a17d/Shopify_Collabs_Type_Slider.gif" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/d1a42efbe145826e867bc0c7ff211f43749e873a68299699752043765421aa37/Shopify-Collabs-02.png" data-mid="237996399" border="0" src="https://freight.cargo.site/w/1000/i/d1a42efbe145826e867bc0c7ff211f43749e873a68299699752043765421aa37/Shopify-Collabs-02.png" /> Credits Agency Instrument Role Associate Design Director Creative Direction John Conroy Design Brandon Marshall Illustration Todd Quackenbush Motion Design Greg Browe Index Next︎ https://gustavholtz.com/The-Weather-Channel Mon, 02 Oct 2023 18:05:32 +0000 Gustav Holtz https://gustavholtz.com/The-Weather-Channel The Weather Channel Mobile App &amp; Digital Brand <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5730d19720a85c3c9d935b27085062883a6bd233010febc4aeb50d6985279765/TWC_Hero_2560x1440.gif" data-mid="220319711" border="0" src="https://freight.cargo.site/w/1000/i/5730d19720a85c3c9d935b27085062883a6bd233010febc4aeb50d6985279765/TWC_Hero_2560x1440.gif" /> Digital Brand UI/UX Keeping up with an ever-changing climate can be dizzying and data-heavy—but weather information needs to feel intuitive, accessible, and human. As one of the most trusted sources for forecasts and news in the U.S., The Weather Channel saw an opportunity to evolve their app beyond raw data, placing new emphasis on storytelling, personal wellbeing, and the role weather plays in everyday life. They came to Instrument to refresh their app’s brand identity, redesign key experiences, and deliver a robust design system to support their long-term goals. Their ambition was threefold: increase engagement by expanding into health and wellness content, attract a younger audience without alienating their loyal base, and strengthen trust by delivering world-class weather storytelling through a modern, human-centered design. Download the App&nbsp;︎︎︎ <img width="1920" height="1140" width_o="1920" height_o="1140" data-src="https://freight.cargo.site/t/original/i/d5ab97c894bd4ab402a96bcecf5fdaa76408b884faadcf2f1a773561203c38e8/TWC-Key-Screens---TRIM.gif" data-mid="218001209" border="0" src="https://freight.cargo.site/w/1000/i/d5ab97c894bd4ab402a96bcecf5fdaa76408b884faadcf2f1a773561203c38e8/TWC-Key-Screens---TRIM.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/b82a188757e4b50410bef0ad190db19700a94016909cd68e0d2afd75ca779c84/TWC_AppIcon.png" data-mid="217980341" border="0" src="https://freight.cargo.site/w/1000/i/b82a188757e4b50410bef0ad190db19700a94016909cd68e0d2afd75ca779c84/TWC_AppIcon.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/4d4a551adf018092d7d73ed75f658e51f750ca9607cceb15705d1e922f65cdc1/TWC_Typography.gif" data-mid="217979630" border="0" src="https://freight.cargo.site/w/1000/i/4d4a551adf018092d7d73ed75f658e51f750ca9607cceb15705d1e922f65cdc1/TWC_Typography.gif" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/1eeca6f9f26f43f2bb2b2483e5bf647e8d4ed17a4205c03ff42507a77e9f652b/iPhone_Bench.jpg" data-mid="217979580" border="0" src="https://freight.cargo.site/w/1000/i/1eeca6f9f26f43f2bb2b2483e5bf647e8d4ed17a4205c03ff42507a77e9f652b/iPhone_Bench.jpg" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/96badfa9c681de78dfb94cf9a579beb0b9644ee478143f4c0ceced0a4da51106/TWC-Color-Palette.png" data-mid="218003795" border="0" src="https://freight.cargo.site/w/1000/i/96badfa9c681de78dfb94cf9a579beb0b9644ee478143f4c0ceced0a4da51106/TWC-Color-Palette.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/e4fbdc53cc3bcf3b340a40354320667a7e22a80299c7035af5bc5174c75ec530/TWC-Location-Search.gif" data-mid="217987445" border="0" src="https://freight.cargo.site/w/1000/i/e4fbdc53cc3bcf3b340a40354320667a7e22a80299c7035af5bc5174c75ec530/TWC-Location-Search.gif" /> Our design embraced the full spectrum of weather, using live conditions to shape the app’s look and feel. Type, UI, and layout were refined into a modern, sophisticated palette, while color was applied contextually to mirror shifting conditions. Imagery played a more central role, creating depth and immersion, while the system itself remained systematic and adaptable—capable of flexing across screens, scenarios, and stories. <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/c1c92d4d74a74580aee368e886e6e9e262c7e6606b99f47c1a45652e44e91396/TWC---Weather-Screens.png" data-mid="217982560" border="0" src="https://freight.cargo.site/w/1000/i/c1c92d4d74a74580aee368e886e6e9e262c7e6606b99f47c1a45652e44e91396/TWC---Weather-Screens.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/c01d199985e86684494edd016981a0bc2e08aa7e5c64d59233929d2b15da4f7c/TWC-Hurrican-Tracker.png" data-mid="217983360" border="0" src="https://freight.cargo.site/w/1000/i/c01d199985e86684494edd016981a0bc2e08aa7e5c64d59233929d2b15da4f7c/TWC-Hurrican-Tracker.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/18d918a3ead54aabf3703e070df396c6ae17d023b9e2a2613fe5e498df2c1b92/TWC_Widget_Rain.gif" data-mid="217980501" border="0" src="https://freight.cargo.site/w/1000/i/18d918a3ead54aabf3703e070df396c6ae17d023b9e2a2613fe5e498df2c1b92/TWC_Widget_Rain.gif" /> <img width="2800" height="1550" width_o="2800" height_o="1550" data-src="https://freight.cargo.site/t/original/i/443362ded54662d86d0ed44afc2d25b89ab3b51652945b66ac3976ea5fd04062/TWC-Editorial-Content.png" data-mid="217981716" border="0" src="https://freight.cargo.site/w/1000/i/443362ded54662d86d0ed44afc2d25b89ab3b51652945b66ac3976ea5fd04062/TWC-Editorial-Content.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/a8f9183def579d33460c71a64c681df1c5c366664e4e4e55e7ad76d1ae2728c2/TWC-Weather-Conditions.gif" data-mid="217996911" border="0" src="https://freight.cargo.site/w/1000/i/a8f9183def579d33460c71a64c681df1c5c366664e4e4e55e7ad76d1ae2728c2/TWC-Weather-Conditions.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/85847832ed9182167ea325fc61f8797115be3ce0d0c10c3a191f0ab3fb4410ca/TWC-Widgets.png" data-mid="218340643" border="0" src="https://freight.cargo.site/w/1000/i/85847832ed9182167ea325fc61f8797115be3ce0d0c10c3a191f0ab3fb4410ca/TWC-Widgets.png" /> Storytelling &amp; Wellness Taking cues from best-in-class editorial apps, we introduced modular layouts for the news landing page and health &amp; wellness tools—giving weather reporting a more journalistic voice while while helping user better understand how weather impacts daily life. A contextual color system tied it all together, allowing editorial modules and wellness content to adapt their look—further immersing users in the story of the weather around them. <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/3a1c9db04f89bc0c6db29b5cb6bd9fd6834490683216c173693b2e9b819fe068/TWC-Wellness-Screens.png" data-mid="217982562" border="0" src="https://freight.cargo.site/w/1000/i/3a1c9db04f89bc0c6db29b5cb6bd9fd6834490683216c173693b2e9b819fe068/TWC-Wellness-Screens.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/6d9c9d2762fed06223308501d6cb71b98acf6a4d9561acfbd402adfb84525eb0/TWC-Wellness-Cards.png" data-mid="217981725" border="0" src="https://freight.cargo.site/w/1000/i/6d9c9d2762fed06223308501d6cb71b98acf6a4d9561acfbd402adfb84525eb0/TWC-Wellness-Cards.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/9d0472378489b44ee3661217254a7a5bf5f62184818ce06b5d4358a017f9a834/TWC-Wellness-Sleep-Card.png" data-mid="217981728" border="0" src="https://freight.cargo.site/w/1000/i/9d0472378489b44ee3661217254a7a5bf5f62184818ce06b5d4358a017f9a834/TWC-Wellness-Sleep-Card.png" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/92a8c6fffd845ac362822680d7e8c9ed3fd181703aee3b3930f43dd11c38d470/TWC-Wellness-Collage.png" data-mid="217981726" border="0" src="https://freight.cargo.site/w/1000/i/92a8c6fffd845ac362822680d7e8c9ed3fd181703aee3b3930f43dd11c38d470/TWC-Wellness-Collage.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/0ba1127e77cb2f78eb9dd6738fd2f6490cb20640989043460383eb9933c24662/TWC-Skincare.png" data-mid="217981721" border="0" src="https://freight.cargo.site/w/1000/i/0ba1127e77cb2f78eb9dd6738fd2f6490cb20640989043460383eb9933c24662/TWC-Skincare.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/d33a350db74dc757bf9507e6e50d197e06cacbaf01a959f7b4a2c44afcd3534c/TWC-Editorial-Carousel.gif" data-mid="217988431" border="0" src="https://freight.cargo.site/w/1000/i/d33a350db74dc757bf9507e6e50d197e06cacbaf01a959f7b4a2c44afcd3534c/TWC-Editorial-Carousel.gif" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/7a1837734eb7b96e68832a280e84333384e8a5808f9004c85f3e2d230e4824ea/TWC-Icons-Dark.png" data-mid="218340654" border="0" src="https://freight.cargo.site/w/1000/i/7a1837734eb7b96e68832a280e84333384e8a5808f9004c85f3e2d230e4824ea/TWC-Icons-Dark.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/83908d87ca6e203603b37029b97724b7a4742aa710cdb96f8f4e95159869da66/TWC-Warning.png" data-mid="217981723" border="0" src="https://freight.cargo.site/w/1000/i/83908d87ca6e203603b37029b97724b7a4742aa710cdb96f8f4e95159869da66/TWC-Warning.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/80bc8aeef6bcf514cd6cd8b5adadac373fa17fab598ab9b36ffb59cce4fa36f8/TWC-Type-List.png" data-mid="218340641" border="0" src="https://freight.cargo.site/w/1000/i/80bc8aeef6bcf514cd6cd8b5adadac373fa17fab598ab9b36ffb59cce4fa36f8/TWC-Type-List.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1aa5e49d0816c413d0d4b30e2e7af8562d1d3d3950a5914da0991512b429964/TWC_iPhone_News.jpg" data-mid="217981732" border="0" src="https://freight.cargo.site/w/1000/i/f1aa5e49d0816c413d0d4b30e2e7af8562d1d3d3950a5914da0991512b429964/TWC_iPhone_News.jpg" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/57de2b13ca04f35eb29e3a04accc2db98d69494c59387de118eda5d5663a192a/Weather-Pills.gif" data-mid="217996907" border="0" src="https://freight.cargo.site/w/1000/i/57de2b13ca04f35eb29e3a04accc2db98d69494c59387de118eda5d5663a192a/Weather-Pills.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/c98444c7959bb3d543cf7b803d6a5a788ae8d7d5947d587e9319883a97342817/TWC-Homescreen-Wellbeing.png" data-mid="218003715" border="0" src="https://freight.cargo.site/w/1000/i/c98444c7959bb3d543cf7b803d6a5a788ae8d7d5947d587e9319883a97342817/TWC-Homescreen-Wellbeing.png" /> Credits Agency Instrument Role Associate Design Director Creative Direction Savannah Holder Design Alexa Martinez, Paulo Garcia UX Strategy Mae Beerman Index Next︎ https://gustavholtz.com/The-Butcher-Shop Tue, 03 Mar 2020 03:17:24 +0000 Gustav Holtz https://gustavholtz.com/The-Butcher-Shop Amazon Prime Video The Boys: Butcher Shop <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/f841dc760aa33bdc3e40da38e73fedd9c5a0621bc703a8ff4373660bce809c67/Gustav_Holtz_Amazon_Butcher_Shop_Storefront.jpg" data-mid="127824714" border="0" src="https://freight.cargo.site/w/1000/i/f841dc760aa33bdc3e40da38e73fedd9c5a0621bc703a8ff4373660bce809c67/Gustav_Holtz_Amazon_Butcher_Shop_Storefront.jpg" /> Experiential Brand Illustration Print To promote Prime Video’s new original show The Boys, AKQA Portland teamed up with LA chef Ludo Lefevbre to serve up knuckle sandwiches in an immersive, theatrical pop-up shop. Our Butcher Shop took its name and ethos from Billy Butcher, the crass but charismatic anti-superhero vigilante. To bring the pop-up to life, we built the Butcher Shop brand and identity from scratch. Taking queues from the the show; we created a gritty, no-frills identity system filled with grungy type, snarky headlines and f-bombs aplenty. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cf724c50ef3c2806ffcde5d9dec37a73188a931d672eafe0c04e56e1353f64ca/Gustav_Holtz_Amazon_Butcher_Shop_Posters.png" data-mid="127824709" border="0" src="https://freight.cargo.site/w/1000/i/cf724c50ef3c2806ffcde5d9dec37a73188a931d672eafe0c04e56e1353f64ca/Gustav_Holtz_Amazon_Butcher_Shop_Posters.png" /><img width="2200" height="1238" width_o="2200" height_o="1238" data-src="https://freight.cargo.site/t/original/i/a95f7849e3afe47a47b6ecf712978b82ca2eb3844c28e12ad062ede9b14c4644/Gustav_Holtz_Amazon_Butcher_Shop_Butcher_Shop_Coasters.jpg" data-mid="127824700" border="0" src="https://freight.cargo.site/w/1000/i/a95f7849e3afe47a47b6ecf712978b82ca2eb3844c28e12ad062ede9b14c4644/Gustav_Holtz_Amazon_Butcher_Shop_Butcher_Shop_Coasters.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4ce27d005c73402fdf5ddc8ab6cdb8d598ec40581c7f5a96b5f0325698b9c9b1/Gustav_Holtz_Amazon_Butcher_Shop_Menus.jpg" data-mid="127824707" border="0" src="https://freight.cargo.site/w/1000/i/4ce27d005c73402fdf5ddc8ab6cdb8d598ec40581c7f5a96b5f0325698b9c9b1/Gustav_Holtz_Amazon_Butcher_Shop_Menus.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/937b352b4a0f496fe5443cffad594f408050b76488b4ac7ad085f6030229a53f/Gustav_Holtz_Amazon_Butcher_Shop_Deli_Tickets.jpg" data-mid="127824702" border="0" src="https://freight.cargo.site/w/1000/i/937b352b4a0f496fe5443cffad594f408050b76488b4ac7ad085f6030229a53f/Gustav_Holtz_Amazon_Butcher_Shop_Deli_Tickets.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7ff60d07ff675eb103b41df4b86fa5adc1bbe2c3af1e5e56658f03cbf4551e72/Gustav_Holtz_Amazon_Butcher_Shop_Klepto_Products.png" data-mid="127824705" border="0" src="https://freight.cargo.site/w/1000/i/7ff60d07ff675eb103b41df4b86fa5adc1bbe2c3af1e5e56658f03cbf4551e72/Gustav_Holtz_Amazon_Butcher_Shop_Klepto_Products.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7b50d21dbb499d93492a4ac437a343e4b80cf5d0d28ec867ead8b31ad7ab206d/Gustav_Holtz_Amazon_Butcher_Shop_Print_Collateral.jpg" data-mid="127824710" border="0" src="https://freight.cargo.site/w/1000/i/7b50d21dbb499d93492a4ac437a343e4b80cf5d0d28ec867ead8b31ad7ab206d/Gustav_Holtz_Amazon_Butcher_Shop_Print_Collateral.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1ef6a417fcefa149854878a9017333634ecde76b5a13614256b1db0b332a8efe/Gustav_Holtz_Amazon_Butcher_Shop_Wheatpaste.png" data-mid="127824716" border="0" src="https://freight.cargo.site/w/1000/i/1ef6a417fcefa149854878a9017333634ecde76b5a13614256b1db0b332a8efe/Gustav_Holtz_Amazon_Butcher_Shop_Wheatpaste.png" /> Opening ShopAcross two days of service, the Butchers served up shady sandwiches with a side of theatrics to content-hungry fans in LA, while Twitch live-streams the action to satiate further spectators worldwide.The decor and our cast of butchers fit right into the pull-no-punches world of The Boys. We even created every product in the store from scratch. <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/103ef1aabb27beec9c23e0085b92f3aeabfe302b7f61814e02d6d93084b06df8/Gustav_Holtz_Amazon_Butcher_Shop_Storefront_Wide.jpg" data-mid="128434173" border="0" src="https://freight.cargo.site/w/1000/i/103ef1aabb27beec9c23e0085b92f3aeabfe302b7f61814e02d6d93084b06df8/Gustav_Holtz_Amazon_Butcher_Shop_Storefront_Wide.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/1392f678fd462576927cd3276dfaee182b8723baba42fd0cf015fde8c52c628d/Gustav_Holtz_Amazon_Butcher_Shop_Construction.jpg" data-mid="127824701" border="0" src="https://freight.cargo.site/w/1000/i/1392f678fd462576927cd3276dfaee182b8723baba42fd0cf015fde8c52c628d/Gustav_Holtz_Amazon_Butcher_Shop_Construction.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/e28524d87e765a28c4dd0856b620090e35c0cd52968829a6c51d0811254dfeef/Gustav_Holtz_Amazon_Butcher_Shop_Entry.jpg" data-mid="127824703" border="0" src="https://freight.cargo.site/w/1000/i/e28524d87e765a28c4dd0856b620090e35c0cd52968829a6c51d0811254dfeef/Gustav_Holtz_Amazon_Butcher_Shop_Entry.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/615b4d666f54476fdb3b2537b05a18c046c4220f858c21cec79af4e222c827a9/Gustav_Holtz_Amazon_Butcher_Shop_Signage.jpg" data-mid="127824712" border="0" src="https://freight.cargo.site/w/1000/i/615b4d666f54476fdb3b2537b05a18c046c4220f858c21cec79af4e222c827a9/Gustav_Holtz_Amazon_Butcher_Shop_Signage.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bb511665bb69495417c649ce714d04c5f3efc7430e037ca108b0f398e7a1314c/Gustav_Holtz_Amazon_Butcher_Shop_Alleyway_Signage.jpg" data-mid="127824699" border="0" src="https://freight.cargo.site/w/1000/i/bb511665bb69495417c649ce714d04c5f3efc7430e037ca108b0f398e7a1314c/Gustav_Holtz_Amazon_Butcher_Shop_Alleyway_Signage.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/2db3eed2d834fb389ec431b81726ec697b9cae6fdcf9103faf26297730fa331d/Gustav_Holtz_Amazon_Butcher_Shop_Ludo.jpg" data-mid="127824706" border="0" src="https://freight.cargo.site/w/1000/i/2db3eed2d834fb389ec431b81726ec697b9cae6fdcf9103faf26297730fa331d/Gustav_Holtz_Amazon_Butcher_Shop_Ludo.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bd03c4aa2bfcb843d39b0522e53e969bb5db48ecbba1d6a9173965f164fb5951/Gustav_Holtz_Amazon_Butcher_Shop_Fuckin_Enjoy_Neon.jpg" data-mid="127824704" border="0" src="https://freight.cargo.site/w/1000/i/bd03c4aa2bfcb843d39b0522e53e969bb5db48ecbba1d6a9173965f164fb5951/Gustav_Holtz_Amazon_Butcher_Shop_Fuckin_Enjoy_Neon.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/254568f06ab7f87ad06c229a9594baffd9e046c4fe83c42947402e6aed2b27a4/Amazon_Prime_Butcher-Shop_Menu-Board.jpg" data-mid="238442695" border="0" src="https://freight.cargo.site/w/1000/i/254568f06ab7f87ad06c229a9594baffd9e046c4fe83c42947402e6aed2b27a4/Amazon_Prime_Butcher-Shop_Menu-Board.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9bba02cb30f14d0748bb430ef18b024b3300409f8c98e4de9f72419efa6918dd/Gustav_Holtz_Amazon_Butcher_Shop_Alley.jpg" data-mid="127824698" border="0" src="https://freight.cargo.site/w/1000/i/9bba02cb30f14d0748bb430ef18b024b3300409f8c98e4de9f72419efa6918dd/Gustav_Holtz_Amazon_Butcher_Shop_Alley.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bfdc4049a4cf67e04eeca5df8a0eaf796228fc64cd9d348cd26e2fa9c4b8606f/Gustav_Holtz_Amazon_Butcher_Shop_Tip_Jar.jpg" data-mid="127824715" border="0" src="https://freight.cargo.site/w/1000/i/bfdc4049a4cf67e04eeca5df8a0eaf796228fc64cd9d348cd26e2fa9c4b8606f/Gustav_Holtz_Amazon_Butcher_Shop_Tip_Jar.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f46921ae60f04983c6c5f56a55c0e8bc7b69f3f995869b77cb043da2faad5182/Gustav_Holtz_Amazon_Butcher_Shop_Sandwich_Bag.jpg" data-mid="127824711" border="0" src="https://freight.cargo.site/w/1000/i/f46921ae60f04983c6c5f56a55c0e8bc7b69f3f995869b77cb043da2faad5182/Gustav_Holtz_Amazon_Butcher_Shop_Sandwich_Bag.jpg" /> Credits Agency AKQA Role Design Lead Creative Direction Riaad van der Merwe Copywriting Sammi Chancey Design Sandra Zhovner, Osamu Akatsu Recognition Bronze Clio Index&nbsp; Next︎ https://gustavholtz.com/Shopify-Enterprise Thu, 11 Sep 2025 03:44:27 +0000 Gustav Holtz https://gustavholtz.com/Shopify-Enterprise Shopify Shopify Enterprise Visual Identity System Brand Visual Identity After years of being known as the go-to commerce platform for small-to-medium-sized businesses, Shopify was finally recognized by industry experts as a leader in enterprise commerce – their biggest accolade ever. They came to Instrument with an ask to give their brand the enterprise treatment, bringing a level of polish and sophistication that would resonate with their new B2B audience. At the heart of the design concept was the idea of infinite transformation—reflecting how enterprise businesses, having already scaled, now seek to continually evolve. We built a visual language that felt sophisticated yet idiosyncratic—signaling limitless possibility through elegance and fluidity. Photography and graphic treatments expressed transformation in multiple dimensions: through action, focus, and refraction. The result is a brand system that is sophisticated, premium, and dynamic, meeting enterprise customers at a higher altitude while embodying Shopify’s spirit of constant innovation. <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/6e3a67e9ebef76c5acf9ea86b912e724a3a08a754d3af017c1ed18b8b883693a/Shopify_Enterprise_Type.gif" data-mid="238204098" border="0" src="https://freight.cargo.site/w/1000/i/6e3a67e9ebef76c5acf9ea86b912e724a3a08a754d3af017c1ed18b8b883693a/Shopify_Enterprise_Type.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/34caf7abe2c5bcf56dfe13af05a1b20a1316fcd64577b734542f27f18896d39d/Shopfy_Enterprise_iPhone.png" data-mid="238360018" border="0" src="https://freight.cargo.site/w/1000/i/34caf7abe2c5bcf56dfe13af05a1b20a1316fcd64577b734542f27f18896d39d/Shopfy_Enterprise_iPhone.png" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/24b44680792282808bb6252bee0e7f7b84d0d392a18e8ddd942133426519c035/Shopfy_Enterprise_OOH_Triptych.png" data-mid="238224517" border="0" src="https://freight.cargo.site/w/1000/i/24b44680792282808bb6252bee0e7f7b84d0d392a18e8ddd942133426519c035/Shopfy_Enterprise_OOH_Triptych.png" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/a6cdb0b9b861134a1b8254ff8f7866c5278a8a4a8be8fc19a4b0927606b8bb90/Shopfy_Enterprise_Social_5.png" data-mid="238311856" border="0" src="https://freight.cargo.site/w/1000/i/a6cdb0b9b861134a1b8254ff8f7866c5278a8a4a8be8fc19a4b0927606b8bb90/Shopfy_Enterprise_Social_5.png" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/82d0e9776cce878acdd08d934b2ad894ec2a5818d1c98b9f2ef7945572c16ae7/Shopify_Enterprise_Whitepaper_Cover_Print.png" data-mid="238224531" border="0" src="https://freight.cargo.site/w/1000/i/82d0e9776cce878acdd08d934b2ad894ec2a5818d1c98b9f2ef7945572c16ae7/Shopify_Enterprise_Whitepaper_Cover_Print.png" /> A polished new look We delivered an elevated expression for Shopify’s new enterprise context, while still maintaining key elements of their core brand. The final identity not only gave Shopify the ability to articulate its enterprise offering clearly for the first time, but also opened up new ways for the brand to come to life. In doing so, the rebrand repositioned Shopify Enterprise from an identity once indistinguishable from the core brand to a sophisticated expression tailored to new business contexts—establishing a clear, elevated voice in the enterprise market. <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/78dadd2cfadaaf2c76d63ae19d7181b640dc3d99c0c9104c9f0f6435fe56b6e6/Shopfy_Enterprise_ID-Badge_ALT.png" data-mid="238296444" border="0" src="https://freight.cargo.site/w/1000/i/78dadd2cfadaaf2c76d63ae19d7181b640dc3d99c0c9104c9f0f6435fe56b6e6/Shopfy_Enterprise_ID-Badge_ALT.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/e355d484fbc2f5bd45fa03074ad116b3218e46a7c47f1ded5b061acffec25ebb/Shopfy_Enterprise_Stat_1.png" data-mid="238224135" border="0" src="https://freight.cargo.site/w/1000/i/e355d484fbc2f5bd45fa03074ad116b3218e46a7c47f1ded5b061acffec25ebb/Shopfy_Enterprise_Stat_1.png" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/8996410a777a70b7db4db14a528280defe6d469a796130d91107d6eb0b8a7f60/Shopfy_Enterprise_Keynote_Screen-ALT.png" data-mid="238224513" border="0" src="https://freight.cargo.site/w/1000/i/8996410a777a70b7db4db14a528280defe6d469a796130d91107d6eb0b8a7f60/Shopfy_Enterprise_Keynote_Screen-ALT.png" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/8945d4d93e4bcaf20e4b7f34560e4eba7c47b228c32de14913a1950d140dbe6a/Shopfy_Enterprise_Data_Viz.png" data-mid="238224520" border="0" src="https://freight.cargo.site/w/1000/i/8945d4d93e4bcaf20e4b7f34560e4eba7c47b228c32de14913a1950d140dbe6a/Shopfy_Enterprise_Data_Viz.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/158cca4232b3345e5fc14070a590437eeeb2522a94e138338ec3fd88561e06b4/Shopfy_Enterprise_Covers.png" data-mid="238224521" border="0" src="https://freight.cargo.site/w/1000/i/158cca4232b3345e5fc14070a590437eeeb2522a94e138338ec3fd88561e06b4/Shopfy_Enterprise_Covers.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/f98d31ad6c10cbc22e6c928d69433ca6d991aa47f00e605e773b34e2d476899c/Shopify_Enterprise_Vertical_OOH.gif" data-mid="238252734" border="0" src="https://freight.cargo.site/w/1000/i/f98d31ad6c10cbc22e6c928d69433ca6d991aa47f00e605e773b34e2d476899c/Shopify_Enterprise_Vertical_OOH.gif" /> <img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/74be7c2a0d481e529866f07579ab8ecb778fcf9d62f00877f0bdfe3e1a43e250/Shopfy_Enterprise_Landing_Page.png" data-mid="238224542" border="0" src="https://freight.cargo.site/w/1000/i/74be7c2a0d481e529866f07579ab8ecb778fcf9d62f00877f0bdfe3e1a43e250/Shopfy_Enterprise_Landing_Page.png" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/9f775d5ee57caf7b7ef28a8e7f7fa03b1c681265ed4100cfd638e2e02e18c01e/Shopify-Enterprse---Toolkit-Overview-1B.png" data-mid="238220354" border="0" src="https://freight.cargo.site/w/1000/i/9f775d5ee57caf7b7ef28a8e7f7fa03b1c681265ed4100cfd638e2e02e18c01e/Shopify-Enterprse---Toolkit-Overview-1B.png" /> Credits Agency Instrument Role Associate Design Director Creative Direction John Conroy, Antonio Mondragon-Becker Instrument Design Team Marshall Turner, Michelle Passe Shopify Design Team Brenda Wisniowski, Chelsea Clark, Nicolas Tual Motion Design Marc Lehman Index Next︎ https://gustavholtz.com/Nike-By-You Sat, 07 Mar 2020 07:08:53 +0000 Gustav Holtz https://gustavholtz.com/Nike-By-You Nike Nike By You <img width="3840" height="2214" width_o="3840" height_o="2214" data-src="https://freight.cargo.site/t/original/i/63fb35c0fc357a38f63ed4a4565f2cc7aca3a4ff2f78a0333762db54ce7c500f/Design-Nike-By-You-Hero.jpg" data-mid="221753085" border="0" src="https://freight.cargo.site/w/1000/i/63fb35c0fc357a38f63ed4a4565f2cc7aca3a4ff2f78a0333762db54ce7c500f/Design-Nike-By-You-Hero.jpg" /> Brand Digital When Nike iD was rebranded, renamed and redesigned to Nike By You, AKQA Portland was tasked with creating a site to educate consumers about the change. Desktop and mobile experiences were created to give Nike By You users a glimpse of the history of Nike iD and its evolution. New illustrations and animations were created to highlight specific product features and history while a sizzle reel was developed to introduce users to the updated brand and build excitement around the possibilities of the new Nike By You platform. <img width="2400" height="1750" width_o="2400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/3d327c08b1163847c7b4781996080cef009148ab9a9c67d145113a1ee9bde41e/NBY_Origins_P1.png" data-mid="63252736" border="0" src="https://freight.cargo.site/w/1000/i/3d327c08b1163847c7b4781996080cef009148ab9a9c67d145113a1ee9bde41e/NBY_Origins_P1.png" /> <img width="2400" height="3141" width_o="2400" height_o="3141" data-src="https://freight.cargo.site/t/original/i/47a7a48e3802674e7ca3e2f5dfd6c2833b371e145e39c3e9140f65800f065149/Nike-By-You-Landing-Page.png" data-mid="221585433" border="0" src="https://freight.cargo.site/w/1000/i/47a7a48e3802674e7ca3e2f5dfd6c2833b371e145e39c3e9140f65800f065149/Nike-By-You-Landing-Page.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/092f9961209b9e2ff6a819233a42ca0c7ac80b5548311975bf6d8034f2ee7e1a/Nike-By-You-Cards.png" data-mid="221293179" border="0" src="https://freight.cargo.site/w/1000/i/092f9961209b9e2ff6a819233a42ca0c7ac80b5548311975bf6d8034f2ee7e1a/Nike-By-You-Cards.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/4730147feed767137092678747e06446cd084d4b574c799fe2fca7dd04bdda48/Nike-By-You-Patta-Mobile.png" data-mid="221293181" border="0" src="https://freight.cargo.site/w/1000/i/4730147feed767137092678747e06446cd084d4b574c799fe2fca7dd04bdda48/Nike-By-You-Patta-Mobile.png" /> <img width="2500" height="1900" width_o="2500" height_o="1900" data-src="https://freight.cargo.site/t/original/i/2cd166394a84f1659c51f9fd0c6d038555dbcfb2310196ca7f7d6d80c1f72802/Gustav-Holtz-Design-Nike-By-You-Desktop.png" data-mid="127825925" border="0" src="https://freight.cargo.site/w/1000/i/2cd166394a84f1659c51f9fd0c6d038555dbcfb2310196ca7f7d6d80c1f72802/Gustav-Holtz-Design-Nike-By-You-Desktop.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/1111475369c9f9f8f43bc15e7c77d275543cf9bff39c743b319570193bceca85/Nike-By-You-AM90_Heritage.png" data-mid="221585428" border="0" src="https://freight.cargo.site/w/1000/i/1111475369c9f9f8f43bc15e7c77d275543cf9bff39c743b319570193bceca85/Nike-By-You-AM90_Heritage.png" /> <img width="1214" height="1364" width_o="1214" height_o="1364" data-src="https://freight.cargo.site/t/original/i/5a8436a7f5da42145a21e77bb46b677748771d0918f5dc19f4ce6a1803d3bc4c/Nike-By-You-Mobile_Card_React-Element.gif" data-mid="221584692" border="0" src="https://freight.cargo.site/w/1000/i/5a8436a7f5da42145a21e77bb46b677748771d0918f5dc19f4ce6a1803d3bc4c/Nike-By-You-Mobile_Card_React-Element.gif" /> <img width="2400" height="1422" width_o="2400" height_o="1422" data-src="https://freight.cargo.site/t/original/i/412557da572264600c2683e350a553ea559f91e85b1803415f806d1ab38602c9/Nike-By-You-Patta-Desktop-AM9095.png" data-mid="221584834" border="0" src="https://freight.cargo.site/w/1000/i/412557da572264600c2683e350a553ea559f91e85b1803415f806d1ab38602c9/Nike-By-You-Patta-Desktop-AM9095.png" /><img width="2484" height="1394" width_o="2484" height_o="1394" data-src="https://freight.cargo.site/t/original/i/beaa61cdf99482456a39744d99e0589d0d3d99429f6911a839324baf4485d39f/Gustav-Holtz-Design-Nike-By-You-Still-1.png" data-mid="127825928" border="0" src="https://freight.cargo.site/w/1000/i/beaa61cdf99482456a39744d99e0589d0d3d99429f6911a839324baf4485d39f/Gustav-Holtz-Design-Nike-By-You-Still-1.png" />&nbsp;<img width="2400" height="1750" width_o="2400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/3d327c08b1163847c7b4781996080cef009148ab9a9c67d145113a1ee9bde41e/NBY_Origins_P1.png" data-mid="63252736" border="0" src="https://freight.cargo.site/w/1000/i/3d327c08b1163847c7b4781996080cef009148ab9a9c67d145113a1ee9bde41e/NBY_Origins_P1.png" /><img width="2400" height="1550" width_o="2400" height_o="1550" data-src="https://freight.cargo.site/t/original/i/2e459cf5435e4a6f0919592e01397be158a46d9fde87b11789d48205e185a508/NBY_Mobile_2UP.png" data-mid="63253677" border="0" src="https://freight.cargo.site/w/1000/i/2e459cf5435e4a6f0919592e01397be158a46d9fde87b11789d48205e185a508/NBY_Mobile_2UP.png" /> <img width="2400" height="1550" width_o="2400" height_o="1550" data-src="https://freight.cargo.site/t/original/i/d336251d324e4dea1bab18d55350f266d2e0a798cab8b3cfd4507d3852107b39/Gustav-Holtz-Design-Nike-By-You-Mobile.png" data-mid="127825927" border="0" src="https://freight.cargo.site/w/1000/i/d336251d324e4dea1bab18d55350f266d2e0a798cab8b3cfd4507d3852107b39/Gustav-Holtz-Design-Nike-By-You-Mobile.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/b1c2d3406fc2bc633641f3c0a25f2870df3b055cc4998a908d5b05cbb3137331/Nike-By-You-AF1_Heritage.png" data-mid="221293178" border="0" src="https://freight.cargo.site/w/1000/i/b1c2d3406fc2bc633641f3c0a25f2870df3b055cc4998a908d5b05cbb3137331/Nike-By-You-AF1_Heritage.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/a6c71924697679e46640687e53a24b5f340d9a2ef34bb208a752768e86270bc6/Nike-By-You-Illustrations.png" data-mid="221293180" border="0" src="https://freight.cargo.site/w/1000/i/a6c71924697679e46640687e53a24b5f340d9a2ef34bb208a752768e86270bc6/Nike-By-You-Illustrations.png" /> <img width="2484" height="1394" width_o="2484" height_o="1394" data-src="https://freight.cargo.site/t/original/i/330712234498cab884c45e56727f293746eb2bcadd50809fb46dd80f875aeec4/Gustav-Holtz-Design-Nike-By-You-Still-2.png" data-mid="127825929" border="0" src="https://freight.cargo.site/w/1000/i/330712234498cab884c45e56727f293746eb2bcadd50809fb46dd80f875aeec4/Gustav-Holtz-Design-Nike-By-You-Still-2.png" /> Credits Agency AKQA Role Design Lead Creative Direction Dan Peters Motion Design Dan Ortiz Copywriting Amy Boyd Art Direction Nicole Schultz Index&nbsp; Next︎ https://gustavholtz.com/Dreamforce-2022 Mon, 25 Aug 2025 23:36:32 +0000 Gustav Holtz https://gustavholtz.com/Dreamforce-2022 Salesforce Dreamforce 2022 <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fb38e7985d6a20af6fe86ab3d6115397a0a52341bb1e48189bcc5bbcf442c750/DF_iPad_V1.jpg" data-mid="237462946" border="0" src="https://freight.cargo.site/w/1000/i/fb38e7985d6a20af6fe86ab3d6115397a0a52341bb1e48189bcc5bbcf442c750/DF_iPad_V1.jpg" /> Digital Brand Dreamforce is more than a conference. It’s an annual homecoming for Salesforce’s global community of Trailblazers. Not only that, it is the most prolific collection of notable speakers and business experts assembled, year in and year out. We partnered with Salesforce to develop the digital brand, design system, demand gen emails, and an immersive registration site, with the goal to capture the magic of Dreamforce, drive registration, and help attendees from around the world prepare for the big event. <img width="1920" height="1136" width_o="1920" height_o="1136" data-src="https://freight.cargo.site/t/original/i/83062cac191e2b86e4cd64d3c0e84449f42f9b76c89ebc09c0c0c6e5f3dbfa10/SF_DF_Hompage_Scroll.gif" data-mid="237762782" border="0" src="https://freight.cargo.site/w/1000/i/83062cac191e2b86e4cd64d3c0e84449f42f9b76c89ebc09c0c0c6e5f3dbfa10/SF_DF_Hompage_Scroll.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/c29b1d905f1cfe3017c775e67a85c7afffbcecc508fa0c4620d8a175df312f86/Content.png" data-mid="237462966" border="0" src="https://freight.cargo.site/w/1000/i/c29b1d905f1cfe3017c775e67a85c7afffbcecc508fa0c4620d8a175df312f86/Content.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/141f02be57574f1bd2c2bed7638b6f6cdd470a6000c7f6f7030798bae8eb19a9/Tote.png" data-mid="237463188" border="0" src="https://freight.cargo.site/w/1000/i/141f02be57574f1bd2c2bed7638b6f6cdd470a6000c7f6f7030798bae8eb19a9/Tote.png" /> <img width="6056" height="4037" width_o="6056" height_o="4037" data-src="https://freight.cargo.site/t/original/i/933ac3682c7b4306566b2146d6c88c5310e7ba8a6baa3ada4e329065c1bf0093/Hero_Laptop_V2.jpg" data-mid="237462950" border="0" src="https://freight.cargo.site/w/1000/i/933ac3682c7b4306566b2146d6c88c5310e7ba8a6baa3ada4e329065c1bf0093/Hero_Laptop_V2.jpg" /><img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/7a573fcf7fdcc7439df3e242315107dcb565c40e29ab9c5c0c4e35e0b08798a8/Well-Being.png" data-mid="237463024" border="0" src="https://freight.cargo.site/w/1000/i/7a573fcf7fdcc7439df3e242315107dcb565c40e29ab9c5c0c4e35e0b08798a8/Well-Being.png" /> Spotlighting our heroes The overarching theme for the digital experience shined a light on our heroes—Salesforce employees, customers, and lovable brand characters. The metaphor of a spotlight was applied to the registration site, on which we used large cropped shapes to reveal individuals and/or scenes from the in-person event. We leaned into a fresh, bright, and bold color palette so as to emphasize the energy and vibrancy of Dreamforce. The concept was translated into key page expressions for both the site and the mobile application. Design was documented through a robust, flexible, design system, enabling scalability across event communications and products, while also providing guidance for development. <img width="2800" height="1750" width_o="2800" height_o="1750" data-src="https://freight.cargo.site/t/original/i/8ccec11848f21a1dee179dc1b80657285cdde8c3bd5527fb1be01810581605e7/SF_DF_Sticker_Animation_LG.gif" data-mid="237762790" border="0" src="https://freight.cargo.site/w/1000/i/8ccec11848f21a1dee179dc1b80657285cdde8c3bd5527fb1be01810581605e7/SF_DF_Sticker_Animation_LG.gif" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/a183e0b90260a1d925953d42a5a9b029074a38a3b58f13ee386bdaf24ec9b908/Dreamforce22_Icons.png" data-mid="237762764" border="0" src="https://freight.cargo.site/w/1000/i/a183e0b90260a1d925953d42a5a9b029074a38a3b58f13ee386bdaf24ec9b908/Dreamforce22_Icons.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/e754741be3c712ac534105daf2c1581518c0242e3ebb258a258ebdb8f608a3f8/SF_SF_Button-Hover.gif" data-mid="237762779" border="0" src="https://freight.cargo.site/w/1000/i/e754741be3c712ac534105daf2c1581518c0242e3ebb258a258ebdb8f608a3f8/SF_SF_Button-Hover.gif" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/369e3fba9014b45a3ca15267f3982326333586199c978080015ed7021beacfcb/Event_Gallery.png" data-mid="237463021" border="0" src="https://freight.cargo.site/w/1000/i/369e3fba9014b45a3ca15267f3982326333586199c978080015ed7021beacfcb/Event_Gallery.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/a09930e5e7cb130110354550ebfb857d743c4943bda3b1b6a2be86d589d7d878/DF_Event_Photo_1.png" data-mid="237463020" border="0" src="https://freight.cargo.site/w/1000/i/a09930e5e7cb130110354550ebfb857d743c4943bda3b1b6a2be86d589d7d878/DF_Event_Photo_1.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/88dd14da3887c76423299ed579f9d0286dee8c455ac6ca0a09a92bad221ffd6c/Laptop_Stickers.png" data-mid="237463219" border="0" src="https://freight.cargo.site/w/1000/i/88dd14da3887c76423299ed579f9d0286dee8c455ac6ca0a09a92bad221ffd6c/Laptop_Stickers.png" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/f4eff2ada214e6da2e041ae81422c757c33a0ce62e0e94afab95ff123aa1bd9e/Why_Attend.png" data-mid="237762766" border="0" src="https://freight.cargo.site/w/1000/i/f4eff2ada214e6da2e041ae81422c757c33a0ce62e0e94afab95ff123aa1bd9e/Why_Attend.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/1f28bff11b861dcb90694e10e9a8d6722e81fbb249a73fa5f3a2a7d2b3282e41/ID-Badge.png" data-mid="237463187" border="0" src="https://freight.cargo.site/w/1000/i/1f28bff11b861dcb90694e10e9a8d6722e81fbb249a73fa5f3a2a7d2b3282e41/ID-Badge.png" /> <img width="1380" height="1550" width_o="1380" height_o="1550" data-src="https://freight.cargo.site/t/original/i/95d32f81ab1a28ce294648e5dc2b9ceb79171d44aa54566ad166450f23f9551b/Content-1.png" data-mid="237462965" border="0" src="https://freight.cargo.site/w/1000/i/95d32f81ab1a28ce294648e5dc2b9ceb79171d44aa54566ad166450f23f9551b/Content-1.png" /> <img width="2800" height="1658" width_o="2800" height_o="1658" data-src="https://freight.cargo.site/t/original/i/d21e8b9c90393a3497d53211274d498d852cbf2abf4fd46f5ff50032337d3c8d/See_You_There.png" data-mid="237463023" border="0" src="https://freight.cargo.site/w/1000/i/d21e8b9c90393a3497d53211274d498d852cbf2abf4fd46f5ff50032337d3c8d/See_You_There.png" /> Credits Agency Instrument Role Associate Design Director Creative Direction Steve Mahn Design Will McCloskey, Jeremy Mlodik, Jenny Park, Sidney Rhee Motion Design Symphony Allison Index Next︎ https://gustavholtz.com/US-Soccer-App Sat, 07 Mar 2020 07:43:42 +0000 Gustav Holtz https://gustavholtz.com/US-Soccer-App US Soccer Federation U.S. Soccer App <img width="2400" height="1365" width_o="2400" height_o="1365" data-src="https://freight.cargo.site/t/original/i/bad978ec34011eb6216fbd0ce59b9c7e7f8b46b9af96cc4e3e6ecde845535c35/US-Soccer-App-Hero.png" data-mid="221753106" border="0" src="https://freight.cargo.site/w/1000/i/bad978ec34011eb6216fbd0ce59b9c7e7f8b46b9af96cc4e3e6ecde845535c35/US-Soccer-App-Hero.png" /> Digital Brand Product U.S. Soccer approached AKQA with their iconic team crest, four guiding principles and a brief to redesign their website and app. As one of the lead designers, I helped with the creation of an overarching digital brand design system that would influence all subsequent digital deliverables, as well as playing a large role in shaping the UI for both web and app. Launched before the kickoff of the 2019 Women’s World Cup, the first-ever U.S. Soccer&nbsp; app was designed to serve the content fans care about most—focusing on the live match experience and giving unrivaled access with real-time stats, match visualizations, replays and more. Download the app&nbsp;︎ <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6d3a6a63ded79383803ed79e7628ea1d1041ab5eaac3dec5c3e1f1cb99a489c9/US-Soccer-App-Icon.png" data-mid="221196442" border="0" src="https://freight.cargo.site/w/1000/i/6d3a6a63ded79383803ed79e7628ea1d1041ab5eaac3dec5c3e1f1cb99a489c9/US-Soccer-App-Icon.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7bcd81cd5c29d94be6dc2318ad492739163e55c8dbf7b7d54afe6cddf9eccadd/US-Soccer-App-Match-Fact-Card.png" data-mid="221230268" border="0" src="https://freight.cargo.site/w/1000/i/7bcd81cd5c29d94be6dc2318ad492739163e55c8dbf7b7d54afe6cddf9eccadd/US-Soccer-App-Match-Fact-Card.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" 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src="https://freight.cargo.site/w/1000/i/a447831792a5a5838d93e70f26e998288b993d61f1381ca52f398e812c154588/US-Soccer-App-Carli-Lloyd.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6a57bb0ca87a60e12bfe514872287bf3365e1664df11f61ccdc04a11b3718f62/US-Soccer-App-Components.png" data-mid="221196441" border="0" src="https://freight.cargo.site/w/1000/i/6a57bb0ca87a60e12bfe514872287bf3365e1664df11f61ccdc04a11b3718f62/US-Soccer-App-Components.png" /> <img width="2400" height="1680" width_o="2400" height_o="1680" data-src="https://freight.cargo.site/t/original/i/550d28a8d87d125fdfcfcf200165355d880bb3b5d95fdb36ee41a242184c1910/Gustav-Holtz-Design-US-Soccer-App-Match-Feed.png" data-mid="127825753" border="0" src="https://freight.cargo.site/w/1000/i/550d28a8d87d125fdfcfcf200165355d880bb3b5d95fdb36ee41a242184c1910/Gustav-Holtz-Design-US-Soccer-App-Match-Feed.png" /><img width="2400" height="1365" width_o="2400" height_o="1365" data-src="https://freight.cargo.site/t/original/i/76b9a67b37ec815eafdee1eb800b1f45f8764481eb1129ed239a3672aa0b74a6/US-Soccer-App-Content-Cards.png" data-mid="221196538" border="0" src="https://freight.cargo.site/w/1000/i/76b9a67b37ec815eafdee1eb800b1f45f8764481eb1129ed239a3672aa0b74a6/US-Soccer-App-Content-Cards.png" /><img width="2400" height="1680" width_o="2400" height_o="1680" data-src="https://freight.cargo.site/t/original/i/3cfb683c0b2873dbdad13d663ec8b144359636160ce2537642226f8b99fb53ec/Gustav-Holtz-Design-US-Soccer-App-Profile.png" data-mid="127825754" border="0" src="https://freight.cargo.site/w/1000/i/3cfb683c0b2873dbdad13d663ec8b144359636160ce2537642226f8b99fb53ec/Gustav-Holtz-Design-US-Soccer-App-Profile.png" /> <img width="1215" height="1365" width_o="1215" height_o="1365" data-src="https://freight.cargo.site/t/original/i/d082bfa11ef87a645a6645989454bc12d5246a3cc1436db6f196f0d988273b36/US-Soccer-App-Player-Profile.png" data-mid="221196541" border="0" 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data-src="https://freight.cargo.site/t/original/i/f0f74b5586209c7926b698f8048f439a00fb9a2f7ac680be4e6029c4082f2d60/US-Soccer-App-World-Cup-Celebration.png" data-mid="221196542" border="0" src="https://freight.cargo.site/w/1000/i/f0f74b5586209c7926b698f8048f439a00fb9a2f7ac680be4e6029c4082f2d60/US-Soccer-App-World-Cup-Celebration.png" /> Credits Agency AKQA Role Design Lead Creative Direction Dom Murphy Design Osamu Akatsu,&nbsp;Carlo Clerci, Sandra Zhovner UX Direction Ivan McClellan UX Design Mark Wyner, Daniel Salgado Motion Design Dan Ortiz Recognition Webby / Sports App Index&nbsp; Next︎ https://gustavholtz.com/Speedgate Wed, 04 Mar 2020 16:42:29 +0000 Gustav Holtz https://gustavholtz.com/Speedgate AKQA Speedgate <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/483690f6f4bf1efb72ca472d82d9ba79352572582528ab55caa632ce9bd30854/Gustav-Holtz-Design-Speedgate-Flag.png" data-mid="127825136" border="0" src="https://freight.cargo.site/w/1000/i/483690f6f4bf1efb72ca472d82d9ba79352572582528ab55caa632ce9bd30854/Gustav-Holtz-Design-Speedgate-Flag.png" /> Experiential Brand Illustration Print AI is everywhere. Mostly, we hear about it taking our jobs and shooting us with lasers. But the truth is, artificial intelligence is a beautiful thing. What if we collaborated with the robots and asked AI to invent an entirely human experience—maybe even a new sport? Would it be playable? Would it be fun? The answer blew our minds, and has grown to be a legitimate global phenomenon almost overnight, with people from 50 countries starting teams and half a billion earned media impressions in the first two weeks alone.A new sport needs an identity however, and our team worked to craft one that emphasized the energy and human aspects of the game.&nbsp; <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/92e4a3dc74634f4a98272cd8ad23fd8a10be9326c61da6027ff05d3db8877a67/Gustav-Holtz-Design-Speedgate-Posters.png" data-mid="127825144" border="0" src="https://freight.cargo.site/w/1000/i/92e4a3dc74634f4a98272cd8ad23fd8a10be9326c61da6027ff05d3db8877a67/Gustav-Holtz-Design-Speedgate-Posters.png" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/eb710cf0e3f1fb42bdbe1a0caec2aec941e86d89ad5eb1a4b7072faaafdf57af/Gustav-Holtz-Design-Speedgate-Stickers.png" data-mid="127825146" border="0" src="https://freight.cargo.site/w/1000/i/eb710cf0e3f1fb42bdbe1a0caec2aec941e86d89ad5eb1a4b7072faaafdf57af/Gustav-Holtz-Design-Speedgate-Stickers.png" /> <img width="1200" height="1450" width_o="1200" height_o="1450" data-src="https://freight.cargo.site/t/original/i/6f757bae5885aa207e1afda28a16590ea2ff27558132f9766771063b4e295d53/Gustav-Holtz-Design-Speedgate-Portrait-1.png" data-mid="127825140" border="0" src="https://freight.cargo.site/w/1000/i/6f757bae5885aa207e1afda28a16590ea2ff27558132f9766771063b4e295d53/Gustav-Holtz-Design-Speedgate-Portrait-1.png" /> <img width="1200" height="1450" width_o="1200" height_o="1450" data-src="https://freight.cargo.site/t/original/i/b262f0292214eca412eaac6a999fadf3c2cf46f4fdce1e97b980768da2bf245e/Gustav-Holtz-Design-Speedgate-Portrait-2.png" data-mid="127825141" border="0" src="https://freight.cargo.site/w/1000/i/b262f0292214eca412eaac6a999fadf3c2cf46f4fdce1e97b980768da2bf245e/Gustav-Holtz-Design-Speedgate-Portrait-2.png" /> <img width="2500" height="2050" width_o="2500" height_o="2050" data-src="https://freight.cargo.site/t/original/i/d944899049df48386af623979b8c2d3effe196b90bd769c95278fce2fd1c528a/Gustav-Holtz-Design-Speedgate-Poster-Grid.png" data-mid="127825142" border="0" src="https://freight.cargo.site/w/1000/i/d944899049df48386af623979b8c2d3effe196b90bd769c95278fce2fd1c528a/Gustav-Holtz-Design-Speedgate-Poster-Grid.png" /><img width="1680" height="1140" width_o="1680" height_o="1140" data-src="https://freight.cargo.site/t/original/i/954830ec7f594f1292b362fb5966db2146fa0762e3ebf9c509e9eadb9b92aabb/Gustav-Holtz-Design-Speedgate-Graphic-Elements.gif" data-mid="127825137" border="0" src="https://freight.cargo.site/w/1000/i/954830ec7f594f1292b362fb5966db2146fa0762e3ebf9c509e9eadb9b92aabb/Gustav-Holtz-Design-Speedgate-Graphic-Elements.gif" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/aa938bb8115c562a482c0c342ef7f3e47362c623f0be7d03162a87370e2dc7bb/Gustav-Holtz-Design-Speedgate-scarf.jpg" data-mid="127825145" border="0" src="https://freight.cargo.site/w/1000/i/aa938bb8115c562a482c0c342ef7f3e47362c623f0be7d03162a87370e2dc7bb/Gustav-Holtz-Design-Speedgate-scarf.jpg" /> <img width="1500" height="1047" width_o="1500" height_o="1047" data-src="https://freight.cargo.site/t/original/i/f5ec4d71fbe406b5dc789845cb25f03357d6d68ae71c9d421cd5ee5c714059a8/Gustav-Holtz-Design-Speedgate-Hat-Front.jpg" data-mid="127825138" border="0" src="https://freight.cargo.site/w/1000/i/f5ec4d71fbe406b5dc789845cb25f03357d6d68ae71c9d421cd5ee5c714059a8/Gustav-Holtz-Design-Speedgate-Hat-Front.jpg" /> <img width="1500" height="1047" width_o="1500" height_o="1047" data-src="https://freight.cargo.site/t/original/i/a2b43e39be353e3bfcfb0954d1a968990db04229576e58002e603b4471cc35f2/Gustav-Holtz-Design-Speedgate-Hat-Rear.jpg" data-mid="127825139" border="0" src="https://freight.cargo.site/w/1000/i/a2b43e39be353e3bfcfb0954d1a968990db04229576e58002e603b4471cc35f2/Gustav-Holtz-Design-Speedgate-Hat-Rear.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4499becf940a3b0526cc8ae8569747c9b8a274c0f386895ce4fe32d86678a8d4/Gustav-Holtz-Design-Speedgate-Tshirt.png" data-mid="127825147" border="0" src="https://freight.cargo.site/w/1000/i/4499becf940a3b0526cc8ae8569747c9b8a274c0f386895ce4fe32d86678a8d4/Gustav-Holtz-Design-Speedgate-Tshirt.png" /> The Launch What started as an experiment quickly became an obsession. A few weekend tests grew to a full league, with weekly matches and a co-sponsored panel with Nike and offcial recognition by the Oregon Sports Authority. &nbsp; &nbsp; <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7f3ce4af1e4c741b42dbc3e07b95e3aa25d72ac633f2087e1083094329737b2f/Gustav-Holtz-Design-Speedgate-DWP-Event-1.jpg" data-mid="127825133" border="0" src="https://freight.cargo.site/w/1000/i/7f3ce4af1e4c741b42dbc3e07b95e3aa25d72ac633f2087e1083094329737b2f/Gustav-Holtz-Design-Speedgate-DWP-Event-1.jpg" /> <img width="1020" height="1154" width_o="1020" height_o="1154" data-src="https://freight.cargo.site/t/original/i/6d0425b75458341610938efd7cd39a7b427fe6859010f7896c43656c1610e2e7/Gustav-Holtz-Design-Speedgate-DWP-Event-2.jpg" data-mid="127825134" border="0" src="https://freight.cargo.site/w/1000/i/6d0425b75458341610938efd7cd39a7b427fe6859010f7896c43656c1610e2e7/Gustav-Holtz-Design-Speedgate-DWP-Event-2.jpg" /> <img width="1206" height="1365" width_o="1206" height_o="1365" data-src="https://freight.cargo.site/t/original/i/bba664f3d6d67c7ba6615d25e43c11cada6560041d687e802ff2fe316446ed97/Gustav-Holtz-Design-Speedgate-DWP-Event-3.jpg" data-mid="127825135" border="0" src="https://freight.cargo.site/w/1000/i/bba664f3d6d67c7ba6615d25e43c11cada6560041d687e802ff2fe316446ed97/Gustav-Holtz-Design-Speedgate-DWP-Event-3.jpg" /> Credits Agency AKQA Role Brand Design Lead Creative Direction Whitney Jenkins,&nbsp;Riaad van der Merwe, Brad Hall Design Makenna Combs, Matt Firman Index Next︎ https://gustavholtz.com/Stanford-PACS Wed, 26 Feb 2020 07:51:41 +0000 Gustav Holtz https://gustavholtz.com/Stanford-PACS Stanford University Stanford PACS Visual Identity System <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d3970afa57bd62db1c5e89ff10378b7a171cf8c8cce0e98382d57322d40c0c3c/Stanford_Brochure_Poster_Stack.jpg" data-mid="62025598" border="0" src="https://freight.cargo.site/w/1000/i/d3970afa57bd62db1c5e89ff10378b7a171cf8c8cce0e98382d57322d40c0c3c/Stanford_Brochure_Poster_Stack.jpg" /> Brand Print The Stanford Center on Philanthropy and Civil Society is a global research center that develops and shares knowledge to improve philanthropy. Their mission is to bring thinkers and makers together to create social change. The identity system we created was designed to illustrate their mission with the use of patterns and linework to imply the movement of people coming together. <img width="1920" height="1146" width_o="1920" height_o="1146" data-src="https://freight.cargo.site/t/original/i/985484f25fbefc7db428b96eac6789bf48b36dc5df68ad4902e14fba5d6fa7ab/Gustav_Holtz_Design_StanfordPACS_Logo_Animation.gif" data-mid="127826128" border="0" src="https://freight.cargo.site/w/1000/i/985484f25fbefc7db428b96eac6789bf48b36dc5df68ad4902e14fba5d6fa7ab/Gustav_Holtz_Design_StanfordPACS_Logo_Animation.gif" /> <img width="1180" height="1440" width_o="1180" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c0741eafe036ed5e192948a473c11c6003b22ad05e19afee5faa9a55b8275c85/Gustav_Holtz_Design_StanfordPACS_Brochure_About.png" data-mid="127826119" border="0" src="https://freight.cargo.site/w/1000/i/c0741eafe036ed5e192948a473c11c6003b22ad05e19afee5faa9a55b8275c85/Gustav_Holtz_Design_StanfordPACS_Brochure_About.png" /> <img width="1180" height="1440" width_o="1180" height_o="1440" data-src="https://freight.cargo.site/t/original/i/24d47c39e15298fc3838c853a0f2f1708e66c2312020828386669752b5cd1bfb/Gustav_Holtz_Design_StanfordPACS_Brochure_Impact.png" data-mid="127826122" border="0" src="https://freight.cargo.site/w/1000/i/24d47c39e15298fc3838c853a0f2f1708e66c2312020828386669752b5cd1bfb/Gustav_Holtz_Design_StanfordPACS_Brochure_Impact.png" /> <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9e16877c8d696f75b6f6480717ef883b2a6a9623660f2a935bedc652d2bdc647/Gustav_Holtz_Design_StanfordPACS_Brochure_Poster_Grid.jpeg" data-mid="127826188" border="0" src="https://freight.cargo.site/w/1000/i/9e16877c8d696f75b6f6480717ef883b2a6a9623660f2a935bedc652d2bdc647/Gustav_Holtz_Design_StanfordPACS_Brochure_Poster_Grid.jpeg" /> <img width="1180" height="1440" width_o="1180" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d7a7b552cfafa765e292985c02ae406af37ea461f46a1b10902b9f8061858971/Gustav_Holtz_Design_StanfordPACS_Invite.png" data-mid="127826127" border="0" src="https://freight.cargo.site/w/1000/i/d7a7b552cfafa765e292985c02ae406af37ea461f46a1b10902b9f8061858971/Gustav_Holtz_Design_StanfordPACS_Invite.png" /> <img width="1180" height="1440" width_o="1180" height_o="1440" data-src="https://freight.cargo.site/t/original/i/157134a17eccb95cc11e5454dd969afb44b1b86797ffbaef034b9da8fb5af849/Gustav_Holtz_Design_StanfordPACS_Pencils.png" data-mid="127826129" border="0" src="https://freight.cargo.site/w/1000/i/157134a17eccb95cc11e5454dd969afb44b1b86797ffbaef034b9da8fb5af849/Gustav_Holtz_Design_StanfordPACS_Pencils.png" /> <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/91ea3510fe2986b6d277cc650967ec811ad78f2c523a5bf1532d06032747da40/Gustav_Holtz_Design_StanfordPACS_Brochure_Grid.jpg" data-mid="127826121" border="0" src="https://freight.cargo.site/w/1000/i/91ea3510fe2986b6d277cc650967ec811ad78f2c523a5bf1532d06032747da40/Gustav_Holtz_Design_StanfordPACS_Brochure_Grid.jpg" /> <img width="1180" height="1440" width_o="1180" height_o="1440" data-src="https://freight.cargo.site/t/original/i/90d47bd8cc4455e9be383dbe412e97bffcab3fe7341752c6e7453fc15fd950e5/Gustav_Holtz_Design_StanfordPACS_Tote.png" data-mid="127826130" border="0" src="https://freight.cargo.site/w/1000/i/90d47bd8cc4455e9be383dbe412e97bffcab3fe7341752c6e7453fc15fd950e5/Gustav_Holtz_Design_StanfordPACS_Tote.png" /> <img width="1180" height="1440" width_o="1180" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fd0ce290e2ca4839d9d800e8acce3bb889c60b78f6eec2baba67430eea9efe65/Gustav_Holtz_Design_StanfordPACS_Buttons.png" data-mid="127826126" border="0" src="https://freight.cargo.site/w/1000/i/fd0ce290e2ca4839d9d800e8acce3bb889c60b78f6eec2baba67430eea9efe65/Gustav_Holtz_Design_StanfordPACS_Buttons.png" /> <img width="2400" height="1440" width_o="2400" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a6cf26afaeb7ec7c7346737b25d46771d4ccbb0807ca3c7d1235bb01538cbe12/Stanford_Brochure_Event_Invitation.jpg" data-mid="62025594" border="0" src="https://freight.cargo.site/w/1000/i/a6cf26afaeb7ec7c7346737b25d46771d4ccbb0807ca3c7d1235bb01538cbe12/Stanford_Brochure_Event_Invitation.jpg" /> Credits Agency 10 Thousand Design Role Designer Design Direction Michael Seitz Design Anna Moorse Index&nbsp; Next︎