Woke &

Woke & Wonderful is an internal organization at 
AKQA dedicated to improving the experience of everyone working in the agency through inclusivity, education, openness, and creativity. They run a number of initiatives aimed at building empathy for different lived experiences and increasing perspectives within the workplace including speaking events, workshops, film screenings and more.

I was brought on to help craft a cohesive visual identity for the organization. The solution was to lean into the ampersand, being the perfect visual representation of Woke & Wonderful’s core mission of inclusivity. We built out a flexible design system using the ampersand as the core element—allowing it to shift and interact with other identity elements and culminating in an identity that strove to be as inclusive and optimistic as the organization itself.


Design Lead

Design Direction