U.S. Soccer
App + Web
U.S. Soccer approached AKQA with their iconic team crest, four guiding
principles and a brief to redesign their website and app. As one of the lead designers, I helped with the creation
of an overarching digital brand design system that would influence all
subsequent digital deliverables, as well as playing a large role in shaping the UI for both web and app.
Launched before the kickoff of the 2019 Women’s World Cup, the first-ever U.S. Soccer app was designed to serve the content fans care about most—focusing on the live match experience and giving unrivaled access with real-time stats, match visualizations, replays and more.
Download the app ︎
Launched before the kickoff of the 2019 Women’s World Cup, the first-ever U.S. Soccer app was designed to serve the content fans care about most—focusing on the live match experience and giving unrivaled access with real-time stats, match visualizations, replays and more.
Download the app ︎
![](https://freight.cargo.site/t/original/i/198f294fd41cd32d0dce742ab8983cf5ff15ee496c138c2ac7beacda619470db/Gustav-Holtz-Design-US-Soccer-App-Home-Feed.png)
![](https://freight.cargo.site/t/original/i/550d28a8d87d125fdfcfcf200165355d880bb3b5d95fdb36ee41a242184c1910/Gustav-Holtz-Design-US-Soccer-App-Match-Feed.png)
![](https://freight.cargo.site/t/original/i/3cfb683c0b2873dbdad13d663ec8b144359636160ce2537642226f8b99fb53ec/Gustav-Holtz-Design-US-Soccer-App-Profile.png)
![](https://freight.cargo.site/t/original/i/ed09cf148400c8356a2a37a012c7dbecee59f3b0a33c436548c5e7acdc06cb83/Gustav-Holtz-Design-US-Soccer-App-Icons.jpeg)
![](https://freight.cargo.site/t/original/i/2fa2c801d6cfb14d7a370bb6ae874e5cf5259376208af9f45e666c7fa5a31f41/USSoccer_App_Tile.png)
![](https://freight.cargo.site/t/original/i/1aa969d25eb9331d5dcca9e9a0a5256bb9fe4ddb3eef762a0d11e0ccb1063b36/US-Soccer-App-WWC-Podium-Celebration.jpeg)
Role
Design Lead
Design Direction
Design
UX Direction
Ivan McClellan
UX Design
Motion Design
Recognition
Webby Honoree / Sports App