The Weather Channel
Mobile App &
Digital Brand
Digital
Brand
UI/UX
Keeping up with our ever-changing climate can be a dizzying, data-heavy task—but that task needs to be intuitive, accessible and human.
As one of the most trusted and prominent sources for weather forecasts and news in the United States, the Weather Channel realized their opportunity to lead the next wave in the industry, by evolving their brand to place an emphasis on storytelling and personal wellbeing—in which weather plays a crucial role. The Weather Channel team partnered with Instrument for a reinvented app experience that was both visually dynamic and systematic.
Download the App ︎︎︎
As one of the most trusted and prominent sources for weather forecasts and news in the United States, the Weather Channel realized their opportunity to lead the next wave in the industry, by evolving their brand to place an emphasis on storytelling and personal wellbeing—in which weather plays a crucial role. The Weather Channel team partnered with Instrument for a reinvented app experience that was both visually dynamic and systematic.
Download the App ︎︎︎
Our core visual approach centered around embracing the full spectrum of weather. We aimed to utilizet constantly changing weather conditions to trigger design queues within the app itself.
Our approach to type, UI, and layout was to establish a sophistacted and refined visual palette—with intentional use of color that aimed to feel modern and contextual to current weather conditions. Imagery played a much larger within the system as well to create a richer and more immersive user experience.
Our approach to type, UI, and layout was to establish a sophistacted and refined visual palette—with intentional use of color that aimed to feel modern and contextual to current weather conditions. Imagery played a much larger within the system as well to create a richer and more immersive user experience.
Storytelling &
Wellness
Taking a cue from journalism's best-in-class mobile layouts, we created various editorial modules that could live on the News landing page, or anywhere else across the app. We also created a robust set of health and wellness tools to help users better understand the ways weather impacts our daily lives and features to help plan around weather.
To create a further elevated editorial browsing experience, we utilized a color approach that mirrored our contextual use of color throughout the rest of the app—creating a system that allowed for customized color stories to further immerse users.
To create a further elevated editorial browsing experience, we utilized a color approach that mirrored our contextual use of color throughout the rest of the app—creating a system that allowed for customized color stories to further immerse users.
Credits
Agency
Instrument
Role
Associate Design Director
Creative Direction
Savannah Holder
Design
Alexa Martinez, Paulo Garcia
UX Strategy
Mae Beerman