Stanford PACS
Evolving a
Legacy Institution
Brand Identity
Editorial
Print
The Stanford Center on Philanthropy and Civil Society is a leading research institution dedicated to strengthening philanthropy and advancing social change. As the organization continued to grow its influence, its visual identity no longer reflected the forward-thinking nature of its work.
The challenge was to modernize the PACS brand while preserving the credibility and academic rigor that defined the institution. Through a refined visual system, contemporary typography, and a flexible set of communications tools, the identity positioned Stanford PACS for its next chapter while remaining firmly rooted in its legacy.
The challenge was to modernize the PACS brand while preserving the credibility and academic rigor that defined the institution. Through a refined visual system, contemporary typography, and a flexible set of communications tools, the identity positioned Stanford PACS for its next chapter while remaining firmly rooted in its legacy.
Role
Designer
Design Direction
Design