Shopify
Shopify Enterprise Visual Identity System
Brand
Visual Identity
In 2023, Shopify was named a category leader in digital commerce by Gartner for the first time. They came to my team needing a refreshed look that would resonate with their enterprise audience and bring a level of polish and sophistication they hadn’t yet achieved with their core brand.
We delivered an elevated expression for Shopify’s new enterprise context, while still maintaining key elements of their core brand. The final brand identity enabled Shopify to not only articulate their enterprise offering clearly for the first time, but also imagine entirely new ways for Shopify to come to life.
We delivered an elevated expression for Shopify’s new enterprise context, while still maintaining key elements of their core brand. The final brand identity enabled Shopify to not only articulate their enterprise offering clearly for the first time, but also imagine entirely new ways for Shopify to come to life.
A polished new look
We delivered an elevated expression for Shopify’s new enterprise context, while still maintaining key elements of their core brand. The final brand identity enabled Shopify to not only articulate their enterprise offering clearly for the first time, but also imagine entirely new ways for Shopify to come to life.
Credits
Agency
Instrument
Role
Associate Design Director
Creative Direction
John Conroy, Antonio Mondragon-Becker
Design
Marshall Turner, Michelle Passe
Motion Design
Marc Lehman