Nike
By You
When Nike iD was rebranded, renamed and redesigned to Nike By You, AKQA Portland was tasked with creating a site to educate consumers about the change.
Desktop and mobile experiences were created to give Nike By You users a glimpse of the history of Nike iD and its evolution. New illustrations and animations were created to highlight specific product features and history while a sizzle reel was developed to introduce users to the updated brand and build excitement around the possibilities of the new Nike By You platform.
![](https://freight.cargo.site/t/original/i/62b96dfddd8ce370a297b0659fe4ea8f652bf3a043abe1660e38fe5d5155f1a5/Gustav-Holtz-Design-Nike-By-You-Desktop_Hero.png)
![](https://freight.cargo.site/t/original/i/2cd166394a84f1659c51f9fd0c6d038555dbcfb2310196ca7f7d6d80c1f72802/Gustav-Holtz-Design-Nike-By-You-Desktop.png)
![](https://freight.cargo.site/t/original/i/1c463e622c0378c8479035d376e2c1beaf774be88ed9ef579cdc360ff0fca98b/Gustav-Holtz-Design-Nike-By-You-Desktop_Full.png)
![](https://freight.cargo.site/t/original/i/beaa61cdf99482456a39744d99e0589d0d3d99429f6911a839324baf4485d39f/Gustav-Holtz-Design-Nike-By-You-Still-1.png)
![](https://freight.cargo.site/t/original/i/d336251d324e4dea1bab18d55350f266d2e0a798cab8b3cfd4507d3852107b39/Gustav-Holtz-Design-Nike-By-You-Mobile.png)
![](https://freight.cargo.site/t/original/i/62aba4c160d200776099ee5f8bfdeab20cea64914b6106b227adc9b7729dc800/Gustav-Holtz-Design-Nike-By-You-Illustrations.png)
![](https://freight.cargo.site/t/original/i/330712234498cab884c45e56727f293746eb2bcadd50809fb46dd80f875aeec4/Gustav-Holtz-Design-Nike-By-You-Still-2.png)
Role
Design Lead
Design Direction
Motion Design
Copywriting
Art Direction