Nike / Nike By You
The Art of
Customization
Art Direction
Motion
Digital Campaign
When Nike iD was reintroduced as Nike By You, AKQA Portland was tasked with creating a digital experience to introduce the new platform and showcase the creative possibilities of customization.
Working within Nike's newly developed identity system, we designed a responsive landing page and content that blended product storytelling, customization tools, and editorial content. The experience highlighted the history of Nike By You while inspiring users to explore, experiment, and create something uniquely their own.
Working within Nike's newly developed identity system, we designed a responsive landing page and content that blended product storytelling, customization tools, and editorial content. The experience highlighted the history of Nike By You while inspiring users to explore, experiment, and create something uniquely their own.
Inspiring
Customization
The experience was designed to balance inspiration and exploration, helping users understand both the heritage of Nike By You and the creative potential of the platform. Editorial storytelling, product-focused motion, and dynamic compositions worked together to showcase customization as an act of self-expression rather than a series of product options.
Role
Design Lead
Creative Direction
Motion Design
Copywriting
Art Direction
Nicole Schultz