By You

When Nike iD was rebranded, renamed and redesigned to Nike By You, AKQA Portland was tasked with creating a site to educate consumers about the change.

Desktop and mobile experiences were created to give Nike By You users a glimpse of the history of Nike iD and its evolution. New illustrations and animations were created to highlight specific product features and history while a sizzle reel was developed to introduce users to the updated brand and build excitement around the possibilities of the new Nike By You platform.



Design Lead
Design Direction

Motion Design


Art Direction