By You

When Nike iD was rebranded, renamed and redesigned to Nike By You, AKQA Portland was tasked with creating a site to educate consumers about the change.

Desktop and mobile experiences were created to give Nike By You users a glimpse of the history of Nike iD and its evolution. New illustrations and animations were created to highlight specific product features and history while a sizzle reel was developed to introduce users to the updated brand and build excitement around the possibilities of the new Nike By You platform.



Design Direction

Motion Design


Art Direction